About us

We are a boutique DMC (destination management company) and online travel agency. While we specialize in the Southern Croatia region, we service all of Croatia through our custom trips, groups tours, and B2B services.


Our Mission

It is our mission to craft unforgettable, immersive travel experiences in Croatia that also leave a positive impact on the local community. In contrast to mass tourism, we offer a more mindful approach to tourism by integrating principles of responsible and transformative travel.

Our Values

At our core, we believe nothing can replace local expertise and personalized service when it comes to travel. We are passionate about showcasing the culture and untouched beauty of Croatia, while also helping guests experience a truly restorative vacation experience.


Our co-founders

Alexandra Schmidt

Alex is originally from Minneapolis, Minnesota, and has Croatian roots through her grandfather. She studied political science and journalism at Loyola University Chicago, and met Domeniko during a semester abroad in Dubrovnik. She runs her award-winning travel blog, and Instagram account about her life in Croatia. She loves to hangout by the sea with her friends and dogs, and travel around Croatia.

Domeniko Hajdić

Domeniko is born and raised in Dubrovnik, Croatia. He has worked in tourism his entire life, and studied diplomacy and international business at Dubrovnik International University, where he met Alex. In addition to running Mindful Travel Croatia, he helps run his family’s rental apartments and hosts a peka dinner Airbnb experience. He loves to cook, swim in the Adriatic sea, and sing Klapa music with friends all night long!

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